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email marketing

Email Marketing Campaigns
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Comprehensive reports for email marketing campaigns to get the best ROI.

It’s important for small businesses to use their time, money, and resources wisely. Since email marketing allows businesses to target specific audiences with their strategic content and messaging, it improves their chances of bringing in qualified leads who are likely to be interested in their products or services.

Why email marketing is important for business?

Email marketing is an important method of business communication that is fast, cheap, accessible and easily replicated. Using email can greatly benefit businesses as it provides efficient and effective ways to transmit all kinds of electronic data.

Email Marketing Campaigns

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.
What exactly is email marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How do I get marketing emails?

  1. Simply ask! When existing and prospective customers buy something from you or connect with you face-to-face, verbally ask if they’d like to sign up for your newsletter.
  2. Put a form on your website.
  3. Send postcards via snail mail.
  4. Offer freebies.
  5. Link to a form in your signature.
  6. Utilize social media.

Email Marketing Strategy

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

  1. 1
    Why should I use email marketing?
    It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
  2. 2
    Is email marketing still effective?

    Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. ... Based on surveys conducted by the Channel Preferences Survey, these indicate that 91% of people access their email at least once a day.

  3. 3
    What is the ROI on email marketing?

    Email marketing's power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel.

  4. 4
    What are the steps of email marketing?

    The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn't include additional costs, like software

  5. 5
    What is a good open rate for email marketing?

    If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

Want to create a Email Marketing Campaign?

CONTACT US TODAY
Build a Targeted Email List

The most successful email marketing campaigns start with an email list full of qualified leads.

Know Your Goals

For getting the most from your email marketing campaigns you should know very well what are your goals.

Know Your Audience

Probably as important as your goals, is the audience you want to send the email to. Make sure you target the right audience!

Plan Emails and Followups

Email sended, and now what? We will help you create a complete funnel from start to end.

Is email marketing better than social media?

Email marketing converts better than social media

A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.

How effective is Email Marketing 2020?

Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads and re-engage existing customers.

Why do we need email marketing?
Email marketing increases company revenue.

The most obvious way that email marketing helps provide a positive ROI for small businesses is by helping to increase revenue. Email allows you to reach a wide and willing audience while also keeping costs relatively low, leading to positive revenues.

How many marketing emails is too many?

But how often is too often? According to Direct Marketing Association’s National Client Email report, most marketers (35%) send two to three emails a month. Nine percent of marketers send six to eight emails a month, and 19 percent send just one email a month. However, this is just a marketer’s perspective.

TECHNOLOGY FOR TOMORROW

What are the benefits of email marketing?

Emails are delivered extremely fast when compared to traditional post. Emails can be sent 24 hours a day, 365 days a year. Webmail means emails can be sent and received from any computer, anywhere in the world, that has an internet connection . Cheap – when using broadband , each email sent is effectively free.

  • Boost sales
  • Stronger customer relationships
  • Increased traffic to your website
  • Easy to measure
  • Reach a global audience
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